It’s time to launch your dental practice into the 21st century. Now more than ever before, people are connecting to the Internet in order to gather information and make decisions.
Placing your website in front of their eyes strengthens your practice’s recognition and convinces people to become clients.
Read on to learn our top tips on online marketing for dentists!
1. Social Media Engagement
Industries of every kind are using social media to gain awareness, find new clients, and develop authentic relationships with current clients. When you’re consistently posting on social media, your dental practice will be at the forefront of your client’s minds.
Facebook is a great platform for dental practices because of the vast amount of people still using it. From children to adults, nearly everyone has a Facebook account whether their use is light or heavy.
Schedule posts that show behind the scenes moments of your dental practice, like employee luncheons and appreciation days. Provide value to your current clients with educational infographics. Inform them of the newest developments in technology in the dental world.
With consent, you can even post before and after photos of some of your patients!
2. Local SEO
SEO is short for Search Engine Optimization. Through consistent and focused use of optimization techniques on your website, you’ll be able to drive more organic traffic to your website.
You’ll want to focus on local keywords because the people in your area will be your clients – not someone from out of state. If you’re based in Tampa, Florida, use keywords such as “best Tampa dentist” or “Tampa orthodontist.” Use these keywords on your home page, in the title, and in the meta description of your site.
3. Strong Website
Of course, all the traffic you drive to your site won’t be helpful if you have high bounce rates. This is the number of people who come to your site and immediately leave. This can be for a variety of reasons that you can easily avoid:
- Confusing website structure
- Slow loading pages
- Isn’t mobile-friendly
- Lack of valuable content
- Inaccurate information
- Inconsistent graphic design
All of these points can be remedied by hiring experienced web designers or marketing services.
4. Valuable Content
Content marketing is the practice of creating valuable content in the form of blog posts, infographics, videos, podcasts, and more in order to drive traffic to your site. By adding keywords to your content, you can target people who are searching for those terms.
With consistent content marketing that provides value, you’ll also be able to foster longterm relationships with your current clients. This increases their likelihood of leaving a good review or passing along information about your practice to friends and family.
5. AdWords Campaigns
Google AdWords is a well-known pay-per-click platform that displays ads based on the keywords people have searched for. For instance, if someone is looking for a “popular Tampa dentist,” and this is the keyword you’ve used, your ad could show up on the first page.
Just like with content keywords, you’ll want to use local keywords to target people who are looking for dentists in your area.
Newsletters are still a popular way to retain strong relationships with your current clients. By providing a place on your website for people to subscribe to your email list, you can deliver content directly to their inboxes. The great thing is that this is content they’ve signed up for and welcome.
Newsletters should contain short bits of valuable content, such as event reminders, the latest news in the dental industry, or tips on how to keep teeth clean and healthy. Be sure that you aren’t bombarding people’s inboxes with your emails – otherwise, they’ll unsubscribe or mark your emails as spam.
7. Remarketing Campaigns
Remarketing campaigns are very effective at convincing people to take specific actions. This is because these campaigns target people who you already have some kind of relationship with.
These can be campaigns to remind current patients to book another appointment or to connect with people who viewed your website but didn’t convert.
Facebook Ads are a great way to launch remarketing campaigns because of its ability to retarget based on specific activities. You can also customize the audience viewing your Facebook Ad to a highly specific degree.
8. Sponsored Content
Sponsored content allows you to further boost your online exposure to audiences who may be interested in becoming clients.
Native advertising is a form of sponsored content that places your ads on relevant websites. For instance, if you’re offering a discounted dental cleaning, you can create an ad that can be placed on the local online newspaper of your area.
Video ads are one of the best forms of native advertising. As our devices advance and become more capable of quickly loading web pages and displaying high-resolution images, video has exploded in popularity.
Engage with your audience by creating compelling, concise video content. These can be informative videos that give potential clients teeth cleaning tips. Maybe you’ll interview your dental techs about a typical day on the job.
Online Marketing for Dentists: Successful Practices
As you can see, online marketing for dentists is something your dental practice can’t afford to ignore. People are turning less to print advertising and more to the online content on their computers and phones. In order to continue to grow your dental practice, this means you’ll need to keep up with the technology of today.
Ready to increase your dental practice awareness through an experienced content marketing team? Schedule a free consultation with us today!