With the high number of real estate agents working in the same area you’re working in, you need to have an edge. When people are looking for a solution — they search online. If you want to be the solution they find for buying or selling their homes, you need to learn how to create the best real estate agent websites to win out over the competition.
You know you’re great at what you do and how you can help people, but if you never get them to the meeting table, how are people supposed to know that? The first step to getting people to meet with you is by presenting yourself professionally online.
Continue reading this article and learn how to create a website for real estate agents that leaves a positive lasting impression.
Mobile-Friendly for the Win
With around 2 billion people accessing the internet through their smartphones primarily, your website needs to keep up with the times. When people visit websites, they expect them to look professional and polished whether they are visiting on their iPad, laptop, smartphone or other devices.
Having a mobile-friendly website design is important for great user experience, but it is also important when you want to show up in search results on Google, Bing and other search engines.
Don’t Let Leads Get Away
More than getting visitors to your website — turning visitors into leads should be your main focus. If you have 100 people that visit your website on a given day but you have no way to contact them, your website is ineffective.
On the other hand, if you have 50 people visit your website and 5 people enter their information — that’s a win!
If you want people to enter their information on your website, you need to make sure it is professional and inviting. Consumers these days hold their contact information close to the vest since they don’t want to be emailed, called and bothered.
Your website needs to convey the message that you’re a professional that they can trust their information with if you want to generate leads.
Showcase Featured Listings
When potential clients are searching for homes in a new area, they may not know what’s available or where to find it. Showcasing featured listing can make you a valuable resource and may even warrant a share to their partner or a bookmark on their phone.
To take the featured listing to the next level, categorize them so when people search your site they are finding listings that interest them easily. It’s frustrating to get lost amidst homes you aren’t interested in and you can set yourself up as their guide before they even meet with you.
Offer Multiple Search Tools
Make sure your website is searchable and easy to navigate. You don’t want people leaving your site for the functionality of sites like Zillow. Make sure their experience is going to be better when they use your site so they keep coming back as needed vs. looking for other resources.
You might consider adding:
- Quick search bar
- Map searches
- Advanced search abilities
Think about the process the buyer is going through and design your search functions accordingly.
Invest in Imagery
Presentation is important and a major player in the presentation for a property is imagery. While you could snap a few photos with your smartphone and call it a day, that’s not going to get attention from potential clients.
When you want to turn heads, you need to invest in professional photography so you can get showings and get the sale. Work with a photographer that specializes in real estate photography. While someone might be good at photographing people, that doesn’t necessarily mean they are going to be able to capture the beauty of a home.
Build Trust Through Testimonials & Affiliations
Why should people use you as their real estate professional? When potential clients review your site, they are asking themselves why they would use your services vs. someone else’s services for the job.
You can build trust using your website through testimonials and affiliations. If you can get images of the people that provided the testimonials, they are even more powerful.
If you belong to organizations or are affiliated with respectable organizations in some way, you should showcase this on your site along with the testimonials. The more at ease you can put people before they call you, the more likely they are to want to work with you.
Create Useful Resources
Beyond featured listings and an easy to search site, if you want to blow by the competition, create useful resources that set you up as the expert.
Create things like:
- Buyers’ & sellers’ guides
- Home valuation tools
- Insightful blog posts
- Mortgage calculators
And anything else that will be helpful to buyers and sellers on their journey to either owning their perfect home or selling the home that no longer serves their lifestyle.
You want to be the go-to person for all their real estate questions and offering these valuable resources is a great way to show people that you’re the right choice.
Get Help Building the Best Real Estate Agent Website
Now that you have an idea of how to build the best real estate agent websites, you might not want to take on the project by yourself. You’re a real estate agent after all, not a website designer or engineer.
When you need help, we’re just a call away. Give us a call and let us help you build a website and put a marketing plan together that is going to get attention from the people that matter the most.