Alexa, what’s a good restaurant near me?
Gone are the days that we drive around looking for a good place to eat. Not in the 21st century. We have Alexa, Siri, and Google to help us.
Nowadays, when we’re hungry we grab our phones. We may ask one of our AI buddies where to find a great bite to eat, or we’ll open the Google Maps app and find a restaurant or food near me.
It seems like futuristic magic that makes this food finding phenomenon happen, but really, it’s simply through the use of local PPC ads and geo-targeting.
As a restaurant owner, using 21st century technology may be the only way to stay in business. Advertising on billboards and local magazines offer decent exposure. However, leveraging the power of the internet will always be your best bet when advertising and marketing to potential diners.
Check out some of the best ways to geo-target future customers.
Find Me Food
Everyone gets hungry. Everyone eats. Everyone wants to find a good restaurant when they’re hungry.
Here’s some food for thought: more than half of this generation of consumers spends a minimum of 5 hours a day on their Smartphones. Your potential consumers are, literally, waiting and watching for you to find and advertise to them.
So, it’s no wonder that local PPC (pay per click) advertising is an incredibly strong form of advertising, especially when it comes to marketing a great snack or meal.
Bootlegging off the location services setting on people’s phones as well as Google Ad-Sense, can allow us to advertise our restaurant to the right group of people. Geo-targeting allows us to showcase our food joint to those that live within driving distance.
Here’s how to use local PPC advertising to attract customers to your website and to your restaurant.
Track by Location
Most every Smartphone has a default setting to allow Location Services.
This may feel invasive, at first, until we realize that we can find food, restaurants, and other services at the touch of a screen or the use of our voice. Using location targeting creates a mutually beneficial experience for users and advertisers.
Geo-targeting and PPC advertising for restaurants can be set locally, or they can be broadened to include surrounding cities and counties.
Want to expand your customer base?
Let’s say your restaurant has the most amazing burger that the state of North Carolina has even tasted. Your restaurant is busy from open to close, and your word-of-mouth advertising is stellar. You are the burger joint to visit in the First in Flight state.
In this case, you may decide to increase your location tracking to include surrounding states, or even the entire nation.
An important element of local PPC advertising to remember, though, is that clicks cost money. Before expanding your PPC advertising too far, make sure you know where your customers are based and where they are driving from to eat at your restaurant.
If you only have a handful of out-of-county, or out-of-state folks visiting your restaurant, you don’t need to pay for advertising out of your area.
Track by Income
Another way to track your potential dining customers is to use geo-tracking by income level.
Sure, this may seem a bit more Big Brother and less strong marketing campaign. However, you don’t want to spend a ton of money with local PPC ads on sites like bargainbasement.com or savetonsofcash.net if your restaurant offers a 5-star, multi-course meal that costs a good amount of money for the dining experience.
Using Google geo-targeting based on income brackets of potential customers can help you hone your advertising efforts. You don’t want to geo-target the wrong demographic.
Remember, clicks cost money.
Track by Generation
The biggest demographic of customers that you’ll easily be able to geo-target will be the Millennials and the Gen Z crowd.
They don’t leave home without their phones. They use them for everything. They check in everywhere they go. This is a very strong market to cater your local PPC advertising efforts.
This generation, as well as generations to come, will rely on geo-targeting advertisements to find new places and new experiences. In fact, eMarketer found that 73% of Millennials and Gen Z’ers want to receive ads via social media like Instagram and Snapchat.
There’s your first place to start strategically placing your local PPC ads.
How Much Will This Geo-Targeting Cost?
What’s that phrase? It costs money to make money?
This is pretty fitting for local PPC advertising. However, the difference with this type of marketing and advertising is that it can be so finely honed on a specific crowd. Local PPC ads can run from a few hundred dollars per month for basic plans to a few thousand dollars per month for more aggressive advertising plans.
A good thing to remember, though, is that you don’t have to spend tons of money each and every month.
Does your restaurant have a specific season? Let’s say your’re a beach restaurant that has massive crowds from March-September. Your best plan of action is to aggressively use PPC ads to drive your geo-targeting during that time frame, and then back off in your off months.
A great idea is to work with a local company that can help you learn how to maximize exposure during your peak seasons.
People want to find great food and great restaurants. People want their phones to find them places nearby.
Using local PPC ads and geo-targeting to specifically find the perfect diners and guests to enjoy your establishment is not just a good idea, it’s a necessary requirement to stay in business.
Ensuring that Alexa, Siri, and Google know about your restaurant and how to help their owners find your restaurant is an incredibly easy service. You just need to know where to start.
Need help figuring out how to geo-target potential new customers? Want to be the first on the search results page when someone asks What’s a restaurant near me?
Contact us to help you maximize your geo-targeting and your local PPC ads. We’ll fill your bars and your booths with warm bodies holding their precious Smartphones.